We designed a logo for our friend at Primal Humanness that represents his core values and mindset. We created a symbol that represents something ancient, something that belongs to each and every one of us. This symbol represents an exploration of the primal essence of our humanity.

The logo combines three separate symbols. Fire; our human genetics have evolved with this entity for hundreds of thousands of years. DNA strand; the ancient genetics we carry make us human. Circle; life forever moves in circles and cycles, and we aim to flow with this energy.